Sexy T-Shirt Bought by the ACL’s Wendy Francis


Oh no!  In Brisbane they are selling t-shirts for babies!  The ACL are beside themselves!  They must stop it at once!

Highly sexualised advertising and marketing has reached the stage where T-shirts such as this (pictured left) are sold in family shopping centres.  This range of T-shirts were being sold in the Logan Hyperdome, a large shopping centre in Logan just South of Brisbane.

This is your version of highly sexualised?  A t-shirt with sexy in red letters?

ACL’s Qld State Director, Wendy Francis, requested the shop keeper of ZINOS to remove them from sale but was told they were ‘meant to be funny’. These T-shirts are in size 0 – for babies.

Size 0 – so made for babies under 1 year old.  I can see how the child would feel sexualised with the word sexy emblazoned across their chest.

Wendy bought a T-shirt and took it to Centre Management, making an official complaint.

Seriously?  You bought one of the shirts?  I hope you get a refund, I’m sure it will be too small.  God must be so pleased.

She also stood outside of ZINOS for some time and asked other shoppers whether they believed it was an appropriate shirt for a baby – not one person believed it was.

For how long?  1 hour?  4?  How many people did she ask?  How many just walked past her as if she was mad?  How many just ignored her?

Later that day I survey 100 babies in prams, aged 0 – 1 year about the t-shirts.  100% of those surveyed said ‘goo’.  God must be so pleased she has so much time to spare.

Later that day she received the following correspondence from Centre Management confirming the shirts would be removed.

I would have to Centre Management to fuck off.

Good Afternoon Ms Francis,

Thank you for coming to see us this afternoon regarding the baby t-shirt that you found to be offensive. Feedback such as yours helps us provide a more pleasurable shopping experience at the Hyperdome. I have spoken with the owner of the business and he is removing it from sale today. I trust that you are happy with this immediate action. Once again thank you for your feedback, and we look forward to welcoming you back to Hyperdome.

Ho-hum, must be another christian.

Whilst glad for a good result in this instance, this is a miniscule win in the overall huge problem.

So a funny t-shirt must be taken off the shelf because some sexy grandmother doesn’t like the design?  How quaint.  (I don’t think she’s sexy, but she’s not doing her hair that way and wearing that jewellery to look un-sexy)

Childhood should be a time of innocence, learning and fun.

The shirts are size 0 – how much reading is the kid doing?  How much reading are the child’s peers doing?  And if they did see the word sexy what would it mean?

Children should not be pressured by inappropriate sexualised marketing and advertising.

An under one year old is being pressured by inappropriate marketing?  Things are really quiet now the gays have been told to shut up.

Dr Amanda Gordon, former President of the Australian Psychological Society says: “If the message is that you should be sexy and grown-up, instead of being a kid, then kids aren’t practising and learning how to be whole human beings that will actually make them into great adults.”

 You do know that lots of young people thrive to be sexy so that they can have sex.  You know, attract a partner to have some jiggy-jiggy with.  That’s how we learn to grow to be a whole human being.  Not by pretending that the word sexy is the end of the world and about to bring about the destruction of alpacas and christians the world over.
I’m too sexy for my skin.
This entry was posted in Rant.

One Response to Sexy T-Shirt Bought by the ACL’s Wendy Francis

  1. Sandra Gray says:

    Wendy Francis needs to wake up to herself and allow the rest of us to have the right not to be offended. Enjoyed reading your post on the baby tshirt drama. I’m blown away at the fact that they were removed. What next? I don’t but these shirts but who should decide what can be sold in a store? Let the shoppers decide how popular it is – not some god botherer!!